Agency Growth Consultants
COLD CHANNEL ACTIVITY AUDIT
Please complete the form below
Name
*
First Name
Last Name
Company
How many wins have you converted from cold in the last 24 months?
How many wins have you converted from referrals in the last 24 months?
How many initial COLD email outreaches do you make in a month?
How many initial COLD phone outreaches do you make in a month?
How many initial COLD LinkedIn outreaches do you make in a month?
What other cold outreach methods do you use?
Where do you source your email/call lists?
If you use LinkedIn for outreach, what is your criteria for contacting someone?
How many hours a week do you use for cold calls/emails?
What interval do you leave between calls to an individual prospect?
What interval between email stages?
How many email stages do you commonly use?
What sort of business development training do you undertake?
*
Informal in-house
External on-site
External in-office
None
Other (please describe in notes at the end)
How many phone attempts would you make before abandoning a prospect on a cold list?
2-4
5-8
9-12
13-18
18+
Any notes on the above questions, or other elements of your cold-channel outreach.
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